Inspiration across the strategy development process
From mapping people’s positive intentions across need-states to hunting for actionable insights into their everyday lives, we lead custom consumer research projects to fuel brand strategy, communications planning and R&D innovation initiatives.
Mobile Ethnography Studies
Virtual In-Depth Interviews
In-Home, In-Store, On-Premise Interviews
In-Person + Online Focus Groups
Category + Consumer Exploratory Research
Brand Equity + Advertising Research
A&U Segmentation Studies
We are leaders in mobile ethnography and experts at capturing in-the-moment insights.
From immersive discovery research to agile brand and product research, we’ve led hundreds of mobile qualitative research projects over the last 15 years.
Better understand the retail environment and in-the-moment dynamics that impact the shopper journey in-store and online.
Get to know people intimately at home, at-work and on-the-go with private video diaries and document their product experiences.
We excel in creating advantages for our clients in high-volume categories that millions of people use every day. We partner with marketing teams across the strategy development process:
Portfolio Strategy
Brand Strategy
Product Strategy
Communications Strategy
Advertising Optimization
We combine cultural trends and consumer insights to create actionable innovation strategies that your product developers, engineers, designers and business managers can execute with confidence.
Innovation Strategy + Platform Development
Ideation + Facilitation
New Brand + Product Creation
Concept Writing + Testing
New Product Optimization Testing
